Cazoo: How the car retailer went from an $8bn valuation to staring at the abyss

what is a cazoo

For dealers, we’re a berkshire hathaway letters to shareholders true advertising partner and 100% committed to getting cars seen and enquired about. For insurance we will refer you to MotorEasy Services Limited (FRN ), we will receive a fixed commission per paid out deal. For credit we will refer you to Carmoney Limited (FRN ), we will receive a fixed commission per paid out deal. The company said it had explored «strategic alternatives» to insolvency, including selling off parts of its business, but a buyer has so far not come forward.

what is a cazoo

What has Alex Chesterman said about car dealers?

  1. Cazoo was different to other more traditional car dealers – it was a tech business trying to shake up a well-established order.
  2. The video game Plants vs. Zombies 2, has medieval-styled kazoos in Dark Ages levels.
  3. She says the majority of UK consumers prefer a blended approach of researching online, but then seeing the car and speaking to a dealer in person before handing over their cash.
  4. The undisclosed acquisition confirms earlier reports that Motors was closing in on a deal for the collapsed used car operator.

Cazoo has made a lot of money by raising funding, and arguably not as much from actually selling cars – so far. It has gone through three rounds of funding, and has raised a total of £450m. According to the Financial Times, he made £33.6m when Zoopla floated on the stock market and a further £40m selling shares between 2015 and 2017.

“In addition, investors had to face the possibility that the Cazoo business model did not scale to profitability very easily. Mr Mould argues that the origins of Cazoo’s share price “swan dive” can be found there. But asking why Cazoo’s share price has crashed is to “ask the wrong question”, according to Russ Mould, investment director at AJ Bell. Cazoo’s forexanalytics.info fell from £583m to 419m in the first six months of 2023 while its losses were cut from £241m to £151. Cazoo started making a significant number of employees redundant, pulled out of mainland Europe, sold two companies and racked up losses of more than £700m during 2022 despite its revenue rising from £655m to £1.2bn.

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When contacted by the BBC for comment on Cazoo’s downfall, Mr Chesterman said he had had no involvement with the company for more than 18 months and declined to comment further. Mr Chesterman stepped aside as chief executive in January 2023 and perhaps the writing was on the wall for Cazoo when he left the company altogether in December. «They’ve spent a huge amount of money developing the brand. In terms of their revenue, it has got nowhere near where they expected it to be.» Kevin Gaskell, former managing director of Porsche, Lamborghini and BMW, says Cazoo’s problems were down to a «simple fact of trying to get a foothold in a very sophisticated, very established market». In 2022 it posted a loss of £704m, up from £544m the year before, and in December last year it restructured debts of $630m. Back in 2021, if you hadn’t used Cazoo, you probably would have seen or heard of it.

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In March, Cazoo said it had sold off its remaining stock and switched to an online marketplace model, allowing car dealers to list their own stock on its platform. But the loss-making company has been struggling to raise money from investors, and in March changed its model from being a dealer, where it bought and sold cars itself, to a marketplace where consumers can buy and sell cars. Used car dealers from across the UK will be able to gain access to the new Cazoo platform, while consumers will have a seamless online car buying experience from start to finish. Although at its peak Cazoo had 22 showrooms across the UK, its main business operation was selling cars online. While most websites listing used cars for sale aggregate thousands of models being sold by scores of dealers nationwide, Cazoo bought and sold cars itself. Since it was in founded in 2019, Cazoo has become a familiar name to many UK car buyers.

Its popularity during lockdown meant that when it listed its shares on the New York Stock Exchange in 2021 it was valued at $7bn (£5bn). «But in time, established retailers could offer what Cazoo were offering. They could offer that digital omnichannel, e-commerce experience. And essentially they had a physical infrastructure already in place.» Philip Nothard, insight and strategy director at Cox Automotive, says Cazoo did force many of the established players to adapt, but as supply problems and microchip shortages have dissipated, it allowed others to catch up. While this is not unusual for a start-up – in fact, Mr Chesterman said he expected this to be the case for two or three years after going public – its losses grew. When it listed on the New York Stock Exchange in September 2021, it was valued at a whopping $7bn (£5bn). The London Stock Exchange has had its well-publicised issues over the last few years and US investors would have been familiar with Cazoo’s business model because of the likes of Carvana floating in New York a few years earlier.

One of the key people behind Cazoo’s strong marketing campaign was Andrew Francos, who joined the company shortly before it launched. But despite the mission to transform the car-selling industry, the feel-good factor surrounding Cazoo began to fade. “Yes, it scales, as Cazoo won lots of new customers and sold and shipped a lot of cars thanks to aggressive sponsorship and advertising campaigns. “The sheer number of SPAC deals and IPOs overwhelmed demand and investors pulled back as many of the deals proved to be overpriced duds. News of the arrangement sent shares of the beleaguered car seller tumbling, with shares down 23 per cent in afternoon trading, taking them to under one per cent of their IPO value in 2020. Exactly when this fresh take on Cazoo will come to fruition remains to be seen — so far its website, complete with ‘powered by Motors’ sub-branding, is essentially a different way of looking at the used cars already listed on Motors.co.uk.

Unlike many other systems that can look at different parts of the car journey from purchase to sale, Jigcar is an operational tool that can actually move your stock from place to place and tell you in what location it’s the most valuable. It’s part of the company behind Auto Express and partners with dealers, rather than owning its cars, but delivery to your door comes with an additional price tag, typically from £185 plus VAT. Cazoo had an annual revenue run rate of more than $600 million in the first quarter. The company believes Europe’s used car market is worth $700 billion, with just 2% of sales taking place online. However, as has been proven by a lot of used car supermarkets, it can be more cost effective if you can How to buy avalanche prepare cars on a large scale in-house. Imperial had three huge prep centres and a lot of stock that Cazoo could take on.

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